The stalwart Boxer lineup may have been upstaged by BMW’s new Superbike, but the company claims its R1200 line “posted strong sales, as well.” The 2010 R1200GS, GS Adventure and RT models all received engine updates for the model year, with a new dual-overhead cam configuration. (The R1200GS earned our selection at Best Touring Motorcycle of 2010).
“BMW dealers did a tremendous job in 2010, despite the headwinds they faced with a tough economy,” said BMW USA National Sales Manager Mac McMath, in a company press announcment. “While many dealers in the country struggled last year, BMW dealers remained committed to the job at hand and worked tirelessly to capture every sale they could.”
BMW expects sales for its S1000RR to continue to grow through 2011, with demand for that particular model still high. Also figuring to anchor 2011 sales is the much-anticipated Inline-Six-powered K1600 touring bikes, with BMW citing strong interest from the pre-sale program.
“The new K 1600 GT and K 1600 GTL should give motorcyclists a compelling reason to head down to their local BMW dealer this spring,” continues McMath. “We expect strong sales from these bikes as nearly 400 customers have placed deposits for them since we kicked off our pre-sale program in late December.”
Related Articles 2010 Q3 Motorcycle Sales Down 18.3% 2010 Motorcycle Sales Still Down in Q2 Motorcycle Sales Down First Quarter 2010 Motorcycle Sales Down 40.8% Says MIC It is unclear if the U.S. motorcycle market is beginning a recover, or has even found the bottom, as MIC quarterly updates continued to show sales declines from an already abysmal 2009. Isolated pieces of positive news are filtering in. The BMW positive sales trend is one. Another came at the press introduction for the 2011 Yamaha FZ8, where Corporate Communications Manager Bob Starr claimed Yamaha sales for December 2010 posted gains over December 2009.
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